Whether you're new to
TV advertising or an old hand, Channel 1 is a logical choice for your next TVC campaign.
Why?
Experience. We've produced over 1,000 TVCs (jargon = TV Commercials)
Advice. If TV advertising is not the right fit for you, you won't be told that it is. We will give you options.
Choice. You can have as much or as little involvement in the production process as you like.
Price. We're not Hollywood or an expensive television advertising agency. We specialise in quality
video productions with comparatively low price tags.
Flexibility. We have experts to negotiate with the networks for placements, but you're welcome to tackle this yourself.
Guarantee. TV advertising is a fickle business so we can't guarantee that your TV ads will have prospects bashing down your front doors, but we do guarantee that they are made to your 100% satisfaction.
Need some info on pricing and how the whole process works?
Read this TV advertising costs and information guide
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Case study
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It was way back in February 2006 when we first met Mr Gerard Bates, National Product Manager for RSEA for business other than TV advertising.
However it was at this time the TV seed was planted.
RSEA is a nationwide retailer of just about anything to do with safety gear - from boots to high visibility vests to first aid kits and those squishy little plugs that protect hearing.
Being a growing business with national roots, they boldly stepped forward with a multi-state TVC.
We met with their team and brainstormed numerous ideas, but the formula we agreed on included these things:
Featuring footage taken in one of their new large stores.
Digi-Beta Camera work included use of a jib crane for a birds eye impressions of a typical store.
RSEA added extra punch to the campaign by announcing some great deals on certain product lines.
Slightly different ads were produced with the same theme to be regionally relevant (Brisbane, Gold Coast, Melbourne)
We negotiated with two networks to find the best fit for their target audience. One network, Channel 10 was chosen in this case + Foxtel.
We decided on a schedule of 2 weeks on, followed by one week off, then 2 weeks on again.
This campaign was so successful, RSEA allocated more budget and approved a follow up campaign.
