Blog - Website Videos

Video on the internet doesn't follow rules of TV Advertising; they simply don't apply to the Internet. Consumers are not looking at this as just some other way to watch television. They want the experience to be different.

Why Consider Website Videos?
Here are three reasons why online video ads are seen as the industry's "next big thing":

- Visual or fluid ad formats attract more consumer attention than static ones.
- Consumers don't like to work if they don't have to. They would rather watch a five-minute product video demonstration than read three to four Web pages.
- Google's distribution of videos via AdSense could mean an explosion in the marketplace, with online video ads about to go local.