Without a doubt, 2009 was a massive year for the popularity of online video. In the month of December, online video views in the U.S surpassed 33 billion for the first time ever (according to
comScore) Wow! And more than 177 million U.S users watched online videos in that same month.
People are using the Internet and video more and more to find what they are looking for. Online video is a perfect medium to entertain, inform, instruct and sell a message.
Web video, done well, can be the most credible, engaging and cost effective way to promote an organisation, its products and services.
Whether it's a short 1 minute video (twice the length of the average TV commercial) on your company website, or a promotional video uploaded to websites such as Youtube, there are several key benefits of using video to showcase your business online:
1. A picture says 1000 words. Most of us are time poor and tend to be a bit lazy. A web video, can deliver your key messages quickly and efficiently.
2. Turbo Charges your website, it has been proved that a well produced web video will not only increase the amount of time spent at your website but it also ensures your visitors receive the messages you wish to convey
3. Showcasing your company's personality. Stand out in the crowd! Video does an excellent job of conveying emotion. Adding a human element to your landing page can even build that sense of trust that words and pictures alone simply cannot deliver.
4. Cost effective - Unlike TV advertising, a web video can play to your audience without you having to pay for it time after time. Having a promotional video go viral can lead to huge audience exposure at next to no cost.
Whether you choose to produce a web video yourself, or have one professionally produced for you, you must be mindful of the objective of your web video and your target audience.
Will it simply be an introduction to your organisation, products or services or simply to instruct visitors on where to find particular information on your website?
Will it be used as a promotional tool, such as a testimonial from a past client or part of a viral marketing campaign?
Either way, online video done well, will give your clients the opportunity to connect with your organisation and its products. Good luck!
Posted on 12/02/10
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