Corporate training videos have fast become a popular way for organisations to deliver cost-effective training.
Video is not only the ideal medium for providing instruction and engaging with a broad spectrum of audience, it’s also changing the way we learn and develop in the workplace.
Your development may involve classroom-based group training or individual self-paced learning. This could be your new employee onboarding, or refresher training as an existing staff member. Whatever the case, video provides a richer, deeper experience for not just participants, but for those who deliver the training, and a range of benefits to the organisation as a whole.
Whilst there are a myriad of applications for video in the workplace, here are 4 great reasons to use video in your workplace for developing and upskilling your staff:
Video is now being consumed more than ever before. A mind-blowing statistic I read recently regarding Youtube reveals that over 1.9 billion people now use this platform (almost one-third of the Internet) and every day people watch over a billion hours of video (Youtube) .
Not to mention the multitude of other platforms your employees would visit to consume video outside of work. This would include Facebook, Netflix or Skype for activities such as entertainment, learning new skills, or communicating to loved ones.
When you consider all this, the chances of staff also being receptive to this same medium at work for training purposes are more than favourable.
Other statistics reveal that compared to text based communication, video does a much better job at engaging with employees. In fact, viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text (insivia).
Having staff engaged, retaining essential information and enjoying their training and development is good for business performance, employee motivation, staff morale and job satisfaction.
The advances in portable technology and online infrastructure have allowed for greater accessibility to online training. As a result, a greater utilisation of video.
Corporate training videos can be easily uploaded to your organisaton’s intranet, online training platform or learning management system. With internet access, staff can access the training wherever they are at a time that suits.
This can greatly reduce travel costs associated with face-to-face training. More so if employees are dispersed across various locations, and long distances.
The efficient nature of video also allows for employees to spend less time away from their regular day-to-day duties.
There is also less reliance on a facilitator to deliver the training. As a result, an individual can complete their training during the most convenient work hours (eg. during quieter times) to not impact other areas of the business.
Corporate training videos with scenarios are engaging. They are a great tool to demonstrate a specific behaviour or interaction. Furthermore, they provide a great visual for the likely outcome of a particular behaviour or interaction in the workplace.
The audience can mentally put themselves within that situation, and think about how they would have handled the situation. Provided they are well acted, and relatable to your work environment.
For group training, this is particularly effective, as it can generate great discussion, thoughts and ideas between staff. “What should John have done better in this instance?”
Another great benefit of using video for staff development, is that the message delivered to each individual is consistent. Each employee receives the same message, delivered in the same tone, with the same approach.
This is particularly important if you’re trying to implement certain policies or drive certain standards within the organisation. Or you may be trying to eradicate a particular type of negative behaviour.
Of course not everyone will interpret a message the same way. At least keeping it consistent will help reduce the chances of confusion or mixed signals.
Whether you consider an off-the-shelf corporate training video, or have one produced specifically tailored to your organisation, for the purposes of developing and upskilling your staff , it would certainly be a worthwhile investment.