Qualifying the Customer

Duration: 3 Mins

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SKU: 77b Category:


In today’s marketplace where there is a huge range of similar products, which are competitively priced, prospective customers are often confused by the many choices available to them.

So they need sales people they can trust to assist them in making choices that satisfy their needs.

Qualifying and identifying the customer’s needs are essential components in the sales process, and can lead to a more successful outcome.

In this retail sales training program, viewers will learn:

  • The importance of questions
  • What information should be ascertained
  • Active listening and watching for body language
  • The importance of building rapport

An improved qualification is a great way to build rapport with the customer and can definitely lead to higher sales levels for your organisation.