People don’t buy your products or your services, they buy the good feelings using them will bring.
This is Part 2 of the Demonstration following on from the module The Importance of the Demonstration.
In this video, the viewer watches the improved demonstration and learns the importance of tailoring the demonstration to the customer’s needs. They will also learn about emphasising positives by painting pictures, and establishing the need for the benefit before mentioning it.
Combined, these two modules are a must see for those wanting to improve their demonstration skills