The Importance of Listening

Duration: 4 Mins

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Description:

Listening is one of the most important skills in selling.

Listening effectively enables us to truly understand a customer’s needs. This then enables the salesperson to match these needs with the benefits of the product.

In this minute training video, viewers are shown a scenario demonstrating the various aspects of listening, and how they can impact on the sales process, such as:

  • Paraphrasing
  • Paying attention
  • Not interrupting
  • Not making assumptions
  • Clarifying by asking questions