The Importance of Qualifying

Duration: 3 Mins

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SKU: 77c Category:


Qualifying and identifying the customer’s needs are essential components in the sales process, and can lead to a more successful outcome.

In this training video, viewers are shown a scenario demonstrating how a sale can go horribly wrong when a salesperson fails to properly identify a customer’s needs.

Viewers will learn the importance of:

  • Positive first impressions
  • Well-structured questions
  • Preparation and a
  • Positive attitude

An improved qualification is a great way to build rapport with the customer and can definitely lead to higher sales levels for your organisation.